TweetWhile occasions like Easter and Christmas tend to be when you exchange gifts among friends and family members, it’d be a shame if your company chose not to give presents to its clients too.
Admittedly, sending gifts to customers may not be the first thing that springs to mind as the event in question approaches, but doing so can help you establish and build strong customer relationships.
Perhaps the most obvious benefit of distributing presents to clients in the run-up to special events is that it enables you to give them a token of thanks for recent business as well as, potentially, getting in touch when they’re making or planning spending decisions.
Of course, it’s easy to send a letter or make a phone call to a client to express your thanks for a recent order or contract award, but to make a really powerful statement it’s worth sending a gift. Going that extra mile should be appreciated by recipients and will help them remember your brand in the future.
Research from the British Promotional Merchandise Association (BPMA) shows 56 per cent of those receiving promotional gifts claim to feel more positively about the company that gave them the gift. There’s even a chance it might sway a client’s purchasing decision.
The BPMA’s research also indicates that 87 per cent of recipients keep a promotional gift for at least a year. This means your brand, slogan and contact details are likely to get repeated exposure, particularly if recipients use the promotional gift regularly. What’s more, if you distribute promotional gifts that are particularly useful or desirable – they may get passed on to friends, family or colleagues. A printed mug left in the office break out area might get used by several colleagues. A printed shopping bag might be used by the recipients’ family during the weekly shopping trip.
But exactly which products make for effective gifts? In the same way as you’d buy presents for your loved ones, it’s important to choose products that will be suitable for your clients (as well as being within budget). A travel mug might be well-received by an outdoor enthusiast; an iPad case might be preferred by a gadget lover.
One form of promotional merchandise that has universal appeal is promotional pens. Even in a time where gadgets like smartphones and tablets are increasingly used in offices, pens are something that most of us use every single day. Pens come in handy to record notes of a meeting, write cheques, pass on telephone messages to colleagues, or simply jot down a shopping list at home. Retail brands such as Parker and Cross sell promotional pens that can be personalised with a printed or engraved message. Some pens can be bought as part of a gift set; others include a presentation box.
Do you work in an organisation that distributes promotional gifts to clients to celebrate particular milestones or in the build-up to events like Christmas? We’d love to hear what products have been well-received by your client base. Please leave us a comment below!